Advanced Typography: Task 2 Key Artwork & Collateral

 

Advanced Typography 

10.06.2025 Week 6-8

Shiqing Li / 0366582 / Bachelor of Design (Honors) in Creative Media

Task 2 Key Artwork & Collateral / Taylor's University

2A—Key Artwork

Fig 1.1 Drafts, Week 6

Fig 1.2 Mood board, Week 6 

Fig 1.3 Colour Palette, Week 6 

Fig 1.4 Draft 1 and 2, Week 6 

Fig 1.5 Final design draft 1, Week 6 

Fig 1.6 Final design draft 2, Week 6 

Fig 1.7 Black wordmark on white background, Week 6 

Fig 3.8 White wordmark on black background, Week 6

Fig 1.9 Lightest shade, Week 6 

Fig 2.1 Darkest shade, Week 6 

Fig 2.2 Actual Color, Week 6 

Fig 2.3 Animation, Week 6 

Fig 2.4 Submission, Week 6 

2B—Collateral

Collateral 1:

Fig 3.1 Collateral 1, Week 7

Collateral 2:

Fig 3.2 Collateral 2, Week 7

Fig 3.2.1 Collateral 2, Week 7

Fig 3.3 Collateral 2, Week 7

Fig 3.4 Instagram page, Week 8

Fig 3.3 Task 2B PDF combination, Week 8

Weekly Progress:

In Week 5, Mr. Vinod gave us the final feedback on our poster design, helping us refine our work. During Week 6, the class was conducted online, where he provided feedback on our wordmark development. Week 8 was also held online, and Mr. Vinod gave his final thoughts and suggestions on our wordmark, guiding us toward completion. In Week 9, he reviewed our Task 2 submissions and began updating us on the expectations and direction for our Task 3 idea slides.

Reflection:

Designing this typography piece starting from the mood board makes it better to design, it gave me a better understanding of how visual themes can guide a design. I was inspired by natural elements like feathers and stars, which represent freedom and lightness. I tried to reflect that feeling through curved shapes and sharp edges that feel both soft and dynamic.

The mood board helped me stay focused on the look and message I wanted to show. It influenced the style of each letter and the overall feeling of movement in the design. This process taught me how important planning and theme are when creating something meaningful, and it helped me improve both my design thinking and creative skills.